Playa Hermosa

Playa Hermosa sits just east of central Piriápolis, a more residential stretch of open Atlantic-influenced beach favored by families, surfers and those wanting quieter sand than the busy main bay. Detached homes and low-rise apartments back the dunes here, a short drive from downtown amenities while keeping a laid-back, away-from-the-crowds feel. For investors it offers beach access at a discount to the central rambla, with homes and lots broadly US$1,800-2,400/m2 and appreciation around 6-8% as the town's growth spreads along the coast. Seasonal short lets to families and surfers deliver 5-6% gross yields, while year-round residential demand adds stability. With unrestricted foreign freehold ownership including beach-adjacent land, Playa Hermosa suits buyers wanting a quieter beach base with space and value near the resort core.

Playa Hermosa in Piriápolis, Maldonado Department, Uruguay